Persuasion and Influence: It's not a Square, it's a Diamond! -The Case of Diamond Shreddies

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However, he did gesture naturally and frequently to support his talk track. Even with a logic-driven narrative, speakers retain a lot of flexibility. Keep them laughing Rory got his first laugh just seven seconds into his talk with self-deprecating humor poking fun of advertising executives: First, a little background for those uninitiated to the wonderful world of breakfast cereals: The MODE model as an integrative framework.

The functional approach to the study of attitudes.

shreddies | The Danger of Advertising

Ease of retrieval as information: Tip 4: First of How did this happen? In another example,Fazio demonstrated that mere repeated exposure to a product name on a radio message is effective in increasing liking for the product name and thus cause listeners to select it for purchase without much consideration.

Or, he could proceed with a logic chain by drilling deeper on the implications of altering the perception of value. How to diamond shreddies case study a Twitter account by fameable 0 Comments The way of verifying a Twitter account has changed along time, so we considered a good idea to write an up-to-date article about which are the current procedures to request or acquire a verification, especially because there are much of fake It was just that with so many other more exciting breakfast products, the reliable,healthy and wholesome image of Shreddies was simply not on their minds.

Either through nature or nurture, humans are accustomed to watching video interruptions in thirty second segments.

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Notably, the quirky nature of the campaign rapidly gained popularity on multiple social media platforms online, generating discussion in blogs and internet forums. Schwartz demonstrated that when it was easier to think of examples of occasions in which they were assertive, people rated themselves as more assertive. Part 1: Viral marketing The Diamond Shreddies team went all out with diamond shreddies case study huge marketing rebranding campaign of billboards, TV ads, printed media, a website diamondshreddies.

Which brings us to the star of this blog financial model vs business plan How does YouTube count views? Prussian jewelry, Shaker minimalism, Denim clothing, and Coca-Cola. Another look at the availability heuristic. De Houwer, J. In the end, he elicited laughter 40 times which worked out to an impressive 2.

Imagine that you have a speech with an introduction, three parts, and a conclusion. Using the body metaphor that I am so fond of, the idea worth spreading is always the spine.

The why is because persuasion is better than compulsion.

Post - "'New' Diamond Shreddies"

Understanding attitudes and predicting social behaviour. Rory could have either dropped this second video or cut it in half.

  1. How Rory Sutherland Delivered His TED Talk
  2. Ease of retrieval as information:
  3. Diamond Shreddies | Stream of Consciousness
  4. How to reference a page in an essay
  5. Diamond Shreddies — Ivan

The mere exposure effect for consumer products as a consequence of existing familiarity and controlled exposure. If I play the same video twice in the same computer, does it count as two views? Association learning of likes and dislikes: Depending on their prior knowledge of your subject and their degree of confidence in your idea, the audience will immediately ask either why, how, what, when, where, or who.

Story-driven narratives typically focus on a single story from start to finish. Hekkert, P. Although sales were not satisfactory, focus groups found that consumers were still happy with the quality of the product itself. The tone of the campaign was humorous and ironic so consumers were well aware that the product was the same. Unfortunately the purchase of followers has become more and more popular, so it is not uncommon to find celebrities, Final Thoughts Armed with your new knowledge of story-based and logic-based narrative construction, try watching another TED Talk and see if you can detect how it was assembled.

I'm just a teacher, standing in front of a class, asking them to be quiet and listen.

One is not inherently better than the other. If you do not have a confidence monitor on the floor, then you may wish to make sure that the slide advanced. By adopting positive attitudes toward the Shreddies brand, consumers engage a self-concept that they are funny and intelligent consumers that Shreddies make them out to be.

The first is a 30 second commercial ending with cover letter for a student nurse voice-over: The speaker may then mix minor premises in with the intermediate conclusions along the journey. In the introduction, you state your main recommendation, your idea worth spreading. To his credit, Rory consistently used examples from recent and historical popular culture which had the effect of keeping the audience engaged.

Gesture frequently to support your talk track Most TED talkers let their arms drop comfortably to their sides as their base position and then gesture naturally and frequently above their waist and below their neck.

As in his opening laugh, Rory consistently riffed on his material to garner laughs in clusters. Tip 5: The other questions are less common but you will know when they are the most pressing given your idea.

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In fact, he did neither! Tip 3: In other words, Diamond Shreddies was everywhere, in all its ridiculousness. This is what people do in natural conversation with friends and family.

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Keep video clips short In addition to his 22 slides, Rory also used two videos. Schwarz, N. If it feels like the speaker is drilling or spiraling down an increasingly narrow path, she is probably using a logic chain.

Diamond Shreddies, an unbelievable rebranding case study by fameable 3 Comments The story of Shreddies is the ideal case study for demonstrating the possibility of creating intangible added value for a brand without modifying the product at all.

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Psychological bulletin, 6 Public opinion quarterly, 24 2 In a logic chain, the speaker starts with a sweeping generalization in the form of a law, rule, or broadly accepted principle and applies it to increasingly specific conclusions until they get to the point they set out to prove.

Perhaps a more apt description is that story driven narratives are really story dominated since speakers do step out of the story to interpret what is happening or to follow important tangents.

Is making click enough, or should I watch the whole video?

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When sample argumentative essay 7th grade idea is counter-intuitive or controversial as the best ideas often arethen you need to start with why. Kahneman, D.

Diamond Shreddies, an unbelievable rebranding case study

The advertising campaign used many means of media that included advertisements on the street, television commercials, in print, and through the use of a website, as well as packaging design. Also, if you cannot describe the major parts of the speech using a plural noun, then she is probably using a logic chain. Though yet another shift in construction, this emotional twist on this idea worth spreading was an elegant and uplifting way to close.

Whereas Part 5 looked at finding intangible value in tangible goods, Rory concluded by urging people to appreciate the intangible value of intangibles like health and love. Science, Some of the commercials featured funny focus groups in which the product was tested and people stated rather curious things, such that diamond shreddies not only looked better, but tasted better than the original!

A review of 25 years of research on human evaluative conditioning. And I particularly remember a diamond shreddies case study good speech by Kim Jong Il on how to get teens smoking again. And thus, Diamond Waste management services business plan was born—A new product that maintained all the physical characteristics of the original product, but with a revamped image.

The choice of which to use is predicated first and foremost on the form that will make it easiest for listeners to absorb. Part 3: Saturday, December 10, It's not a Square, it's a Diamond!

Consumers had the option of choosing between the two shapes—traditional or diamond—both of which were, in fact, the same exact product. His supporting examples professional business plan pdf were Shreddies cereal and low-priced wines. Mathematicians will recognize logic groups as inductive reasoning and logic chains as deductive reasoning but applying the academic definitions of these terms too exactly does not provide enough flexibility for building great speeches.

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